Bet365 Exits China to Focus on Regulated Markets
Bet365, a leading UK-based online gambling firm, has officially announced its withdrawal from the Chinese market, effective March 27, 2025. The move is part of the company’s strategic pivot toward markets with sustainable, long-term growth potential and strong regulatory frameworks.
Strategic Shift Toward Regulated Markets
The decision to cease operations in China aligns with Bet365’s broader vision to consolidate resources in regulated territories, with particular focus on the United States and Brazil.
- In the U.S., Bet365 recently launched operations in Illinois
- Secured a partnership with Major League Baseball's St. Louis Cardinals — becoming their first mobile sports betting partner
This move demonstrates Bet365’s intent to build brand trust and scalability in jurisdictions that support transparent compliance, player protection, and growth-friendly regulation.
“This marks a new era of global gambling oversight,” said an LV33 Global analyst.
Why Bet365 Is Leaving China
Historically, China was a significant market for Bet365, reportedly being the company's second-largest market after the UK in 2014. However, due to increased regulatory scrutiny and enforcement actions by Chinese authorities, the revenue contribution from China has declined to below 5% in recent years.
Bet365's exit from China underscores a broader industry trend where gambling operators are moving away from unregulated or "grey" markets to focus on regions with clear regulatory frameworks. This shift aims to ensure compliance, reduce legal risks, and capitalize on growth opportunities in newly regulated markets.
